From toronews.com

Famichiki Red (ファミチキ レッド in japanese), whose commercial character is Rikako Yagi, is currently holding a competition to determine the best Famichiki Red holy land at FamilyMart Official X.

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Rikako Yagi reenacting the facial expression from the commercial at the press conference

“ファミチキ レッド,” which has sold over 5.5 million meals in the two weeks since its release, takes advantage of the juicy meat flavor of the conventional “Famichiki (boneless)” and combines multiple chili peppers to create a “slowly spicy” flavor that is “strongly delicious and gradually spicy.” *Sales results as of June 24 (Tuesday) to July 7 (Monday), 2025

At the first bite, you can taste the umami of Famichiki, but as you continue to eat, you gradually feel the deep spiciness of the chili, creating an addictive, exquisite spiciness. As mentioned in the article above, at the new product launch event, which featured guest Yagi Rikako, Yagi tested how many seconds it actually took for the spiciness to “slowly” hit her with a timer set up on stage, and the time was 10.66 seconds.

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The Famichiki Red Holy Land Championship begins it ended. Who won? 🤔

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FamilyMart’s official X account ran a campaign to solicit place names that start with red as the sacred place of “Famichiki Red”. Guiding the chicken seekers to follow the official X account (@famima_now) quote and repost the name of a place that starts with “red” with “#FamichikiRedSacredPlaceDecisionBattle” to win a QUO card worth 10,000 yen in a lottery.

BUT WHO WON???? 😱

i don’t know. Somebody did!

Product details about this 𝓬𝓱𝓲𝓬𝓴𝓮𝓷

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Product name: Famichiki RedPrice: 230 yen (248 yen including tax)

Release area: Nationwide

Contents: The juicy meat juice of Famichiki is combined with multiple chili peppers to create the classic spiciness. It is made to give you a rich taste of Famichiki, and then gradually develop a deep spiciness afterwards.

Reviews:

A post on FamilyMart’s official website, “UFO Chicken Made with FamichikiRed,” recorded 1.15 million impressions, and the sinful twist of mixing cheese with FamichikiRed became a hot topic, with comments such as “Looks so yummy!” and “Double the tastiness.” In addition, influencers who participated in a tasting event for Famichiki Red posted about how they enjoyed the recipe, such as a hearty burger made by putting two pieces of Famichiki Red between a Famichiki bun (with tartar sauce), and a sandwich with a milder spiciness by putting Famichiki Red between an egg sandwich.

@yokochinnoaruchan

本日6/24より発売開始🍗💥 ファミチキレッドうますぎ問題でした @ファミリーマート さんに新作発表会にご招待いただきました ___________ 「ファミチキレッド」 ¥230+tax 食べた量「2.1キロ」 ___________ #アレンジ #ファミチキ #ファミチキレッド #ファミマ新作 #familymart #ファミリーマート #ファミマ #mukbang #モッパン #fyp #おすすめ #大食い女子 #大食い

♬ オリジナル楽曲 – おうどんHOUSE – おうどんHOUSE

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